In the big ol’ world of Internet marketing, you can be a product owner or an affiliate. There are good reasons to consider both options. We’ve discussed a few of the pros and cons of affiliate marketing recently and I thought this would be a perfect time to cover a few of the advantages of going the “it’s my product” route.

Initially, being your own product owner/creator gives you a chance to bring your unique vision and ideas into the world. There’s nothing quite like seeing “your baby” succeed in the marketplace. That’s a kind of personal fulfillment that you can’t quite replicate as an affiliate.

Personal fulfillment, however, doesn’t pay the bills. Most of us involved in IM are just as interested in making money and that’s another great reason to consider owning your own product. Instead of being one of many affiliates for someone else, you can be the person who has a collection of affiliates working on his or her behalf. Think of how many sales a good affiliate could make. Now, start multiplying it. When your on the top of the food chain, those multiplied earnings flow in your direction.

There’s a lot of work involved in product creation. There’s work involved in managing affiliates. Successfully launching a new product requires some effort and know-how, too. Being the product owner/creator isn’t necessarily the easiest thing in the world. It is, however, the best way to put yourself in a position to maximize your profits.